Workshops on Thursday, 7th September

There are two insightful donor management workshops in the ECDHM program on Thursday, aimed at people in blood donation practice as well as research.

Workshop 1: Health and Sustainability: Drivers in Donor Communication?

Time: Thursday, 7th September 2023, 9 -12 AM

Room: Sitzungssaal 1

Organizer: Martin Oesterer, German Red Cross, Blood Donor Service (Baden-Württemberg, Hessen, North-East)

Topic: Few topics shape the current zeitgeist as much as the buzzwords “health” and “sustainability”. Most marketing organizations in the field of blood donation also use these topics to a greater or lesser extent to acquire first-time donors, retain existing donors and underline their image as a responsible organization. For example, health checks are offered, or the digitalization of processes is managed from the perspective of sustainable communication (e.g., email instead of letter). In this workshop, the respective approaches of the European participating countries will be presented, discussed, and subsequently documented for the participants.

Target group: Practitioners responsible for marketing and management in blood transfusion services. A maximum of 30 participants can register for this workshop.

Participant limit: A maximum of 30 participants can register for this workshop.

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Workshop 2: Bridging research and practice: Promoting communication and collaboration.

Time: Thursday, 7th September 2023, 1 -3 PM.

Room: Sitzungssaal 1

Organizers: Caroline Graf and Joris M. Schröder (Department of Sociology, VU Amsterdam), Alexandra Ciausescu (Department of Donor Medicine Research, VU Amsterdam)

Presenters:

  • Alexandra Ciausescu (VU Amsterdam): “Where do we stand? What do practitioners need?”
  • Michel Clement (University of Hamburg) and Martin Oesterer (German Red Cross): “Collaborations in Germany”
  • Pascal Güntürkün (WU Vienna) and Elisabeth Zechmeister (Austrian Red Cross): “Research Collaborations in Austria”

Topic:The motivation for having a workshop on “Bridging research and practice” at ECDHM is to facilitate greater collaboration and knowledge-sharing between practitioners and academic researchers. Although researchers and practitioners in blood donor management share the same central goal — ensuring a sufficient supply of blood — collaboration can be challenging. Academic research often remains isolated in academic circles, while practitioners may feel disconnected from scientific theories and research. ECDHM offers a unique opportunity to discuss about perceived obstacles and respective needs of practitioners and researchers, as well as sharing experiences and exchanging ideas. Ultimately, the workshop aims to explore how to break down barriers and find ways to collaborate better to create practical solutions in donor management that are informed by the latest research.

Target group: Practitioners responsible for marketing and management in blood transfusion services. Academics collaborating with blood transfusion services.

Participant limit: A maximum of 30 participants can register for this workshop.